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43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation 43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.
Episodes
Tuesday Aug 13, 2024
Tuesday Aug 13, 2024
How do you put the ‘good’ back into marketing?
Helen Banyard, Co-Founder of the Good Stuff Group, founded her consultancy business to put the good back into brand and marketing.
She talks with us about why you don’t need a traditional career path to succeed, and how marketing needs to move beyond rigid job titles.
Our highlight: Helen talking to us about "Dopamine working" – actively making work enjoyable – and her ‘how to’ tips for this.
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Find out more about Helen: https://www.linkedin.com/in/hbanyard/
And her business: https://www.thegoodstuffgroup.co.uk/
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